John Priddle

John enjoyed a career as a business owner, a volunteer for fair trade organizations and a professor of marketing and communications in universities in Canada, New Zealand and the United Kingdom. Along the way, he earned a Ph.D. in philosophy from the Univ. of Ottawa and later an EMBA from Concordia.

He lives with Friedreich’s ataxia, a disabling neurological condition. It is incurable and untreatable. Its main symptoms are slowly worsening autonomy-robbing deficits in mobility and balance, slurred speech and coordination along with chronic back pain and fatigue.


How we choose to live the end of our lives are decisions each one of us should make for ourselves. I am disabled. But that, by itself, is no reason justifying someone else making this decision for me or for others like me. 

Of course, others may decide differently then me. However, if a person opts for physician assisted dying, I hope such assistance is readily available in a, timely and compassionate way to prevent needless often-excruciating suffering. To deny such assistance in dying to those who are no longer able to do this for themselves is cruel. It is also a denial of their rights as Canadians. It is time to get on with the required enabling national legislation.